A division of the Octagon Sports & Entertainment Network, Rogers & Cowan was founded in 1950 as talent representation for actors and actresses, representing such legends as Paul Newman, Cary Grant, and Rita Hayworth. Today the agency represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to proactively develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now—we create it.
We provide our clients with insightful research and strategic communications structured around solid storytelling and a creative commitment to big ideas. Our strategies successfully engage audiences and create relevance for brands in pop culture through the media, tastemakers and influencers. Our specialty is maximizing the moment and getting ink for our clients in the owned, earned, and shared media space. And, our expertise is evident in the work we do. We deliver billions of impressions year round, and brand activations with measurable impact.